How to Write a Script for a Radio Commercial

Video Transcript

"Hi, this is Laura Turner, and today we're going to talk about how to write a script for a radio commercial. One thing you really need to remember is, of course, that a commercial for radio does not contain any visuals, so what you'll really want to do is to really "beef up" on the ear shocking power of the radio. Use all of your audio, oral sort of facilities that you can, bring in sound effects. If you have certain characters in your commercial, like, for example, a sexy lady or a French person, all these things will work very well in your radio commercial as opposed to visual. But you have to make sure that your actors are going to be able to overact in many ways their parts. Next, if you're selling, just decide what you're selling, of course, and if you're selling something, for example, like a car, you're going to want to have car sound effects, so think about matching your sound effects and your noises with the product that you're selling. Next, what kind of music do you think would be best suited to your commercial, because we are listening to the radio, we do want to hear music of some kind. You might even want to get someone to write a little jingle for your commercial, something that's actually written for your product rather than taking from someone else. And finally, get the best actors together to read and act out the script before you actually sit down to record it, so that you can hear what you need to work on. I would suggest even having them sort of go through it and not watching them as they do it, but rather sort of facing away from them and listening to them so you can revise their script for the radio. And those are just some tips for writing a radio commercial script."