How to Write a Radio Ad

Video Transcript

"Hi, I'm Laura from youngwritersworshops.com and I'm going to talk about how to write a radio ad. Radio is a sound medium and it's really important when writing an ad to think about how this sounds will affect the listener. Think about what music you might want to have in the background, what sound effects you might use to make it, to draw in the readers or listeners attention. One of the most important things in a radio ad is if there's information that you want to get across, be sure to repeat it. It's not like someone will remember a phone number or even a website address if it's only said once. So, strategically write your radio ad copy to repeat the important information so that the person listening will be able to retain it. The last thing to remember is to use short concise sentences. When listening, it's important to use something that is concise and will grab the readers or listeners attention. Those are some important points to remember when writing a radio ad."