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Summary: Art directors should understand the future goals of the company they work for and be able to manage other artists. Become an art director with tips from an illustrator in this free video on art.
Lars Eric Robinson graduated from Ringling School Of Art & Design where he received his BFA in Illustration in 1994. Robinson has been a National Caricaturist Network (NCN) Member...read more
"Welcome everybody, my name is Lars Erik Robinson, LarsEr Arts All Around Art-tainment. My company LarsEr Arts, I have a lot of opportunities available to work with other clients where I'm able to help give art direction of where they want their art project to go. How to become involved in being an art director, I believe you definitely need to know all the different type of art that a certain company that you work for is involved with so that you can communicate that and be a Manager with employees and staff. You need to know the direction that the company wants to go. You need to know the look that the company has. So number 1, you need to know the direction of the company. For example you need to know what kind of look they want to have. What is their look, image for example. Number 3, you need to know how to manage other artists, management. Number 4, you need to be well rounded in all the different things, all different kind of programs you need to be able to do to complete the task. If you feel tat your not well rounded, study up on it. Study and don't be ashamed to talk to other people and find out what you got to do to get to that point, to finish the project. The most important thing is as an Art Director is your client, your client has to be satisfied and if he's not satisfied then you haven't done your Art Direction correctly. I hope that explains to you guys how to become an Art Director. Just research how to become an Art Director if that's the goal you want to do and study up on it. Thank you so much."