How to Market Your Salon Business

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Summary: When marketing your salon business, word-of-mouth is the best way to attract customers; however, other ideas include offering discounts, printing flyers and printing advertisements in the newspapers. Find out about inexpensive and expensive ways to market a salon business in this free video from a professional beautician.

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By Sylvia Russell
eHow Presenter

Sylvia Russell is a motivated professional with more than 18 years of experience in the beauty industry. She's worked as a beauty professional for television segments as well as photo...read more

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Video Transcript

"Hi, my name is Sylvia Russel, and I'm going to share with you how to market your beauty salon business. Now listen, marketing your business can be very easy, it can be also very costly. So here's a few tips to help you save a few pennies. Now, word of mouth is the best way to get new costumers. When each client leaves your salon, give her some business cards. Ask her to hand them out to her friends and family. And if she does this for you, you will return her a big favor, and give her a discount off her next service. Also, remember, referral, referral, referral. For every client that someone refers to you, send them a thank you note, or a thank you card. They will think this is awesome, and they will remember you the next time, the next time someone asks you or them who does their hair. Now, they're also some very low cost things you can do, such as buying an ad in your local church news flier, or at your child's school. Do they print a newspaper? Or maybe you can buy an ad for them. Remember, marketing your business is something that can be costly, but if you are wise, you will find cost effective ways to safe you money. My name is Sylvia Russel, and this is how you can market your beauty salon."

eHow Article: How to Market Your Salon Business

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