How to Pick a Business Name

Video Transcript

"Naming your business is one of the funnest parts of starting your company. My name is Clayton Christopher with Sweet Leaf Tea Company. When you think about the name for your business, it should be--I feel like fairly short, something that's easy to remember. When I say short, sometimes less syllables in the words make it easy to remember. Your name is who you are. It's the personality of your company. So it should really reflect the personality of the company, the service you provide, or the benefit there. So, your name--it's really important, but people will oftentimes get too hung up on the name, so don't take it too seriously, but it doesn't have to completely define who you are. Your company can continue to grow and get into other places, even if your name may say something different. You can also change your name along the way. Again, the name's important, but I wouldn't get too hung up on it. But make sure it's memorable, and make sure it's something that is--you're proud of, and something that reflects the personality of your brand. When we came up with the name Sweet Leaf Tea I was on a sailboat down to the Florida Keys with some friends, and we tossed around all different sorts of name, and it was actually a buddy of mine who came--I actually wanted to call it Big Leaf at first, and he said no, how about Sweet Leaf. And so we settled on Sweet Leaf. This is Clayton Christopher on how to name your business."