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Selling a used car isn't as simple as putting up a for-sale sign and waiting for the money to come in. The… More
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Summary: For selling used cars, presentation is one of the most important aspects. Get tips for selling used cars from a used car salesman in this free video on automotive advice.
Earl Kester is the sales manager at Tate's Auto Center in Holbrook, Ariz. He has been selling cars for more than 10 years, both new and used. Kester is very knowledgeable about the...read more
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"The topic we're going to talk about today is tips for selling used cars. Now you've got to have a used car to do this, and you've got to know what this car is. You're going to want to know mileage, make, model, and every specific. Maybe not to the "T", but remember, your customers do do background. And they research the vehicles they're going to purchase. Now here's a lot of tips that might help you out and will help you out, if you follow them. You're going to want to know what your customer wants to do with this vehicle. Is it a recreation vehicle? Is it a family vehicle? Is it a gas saver from work and back? This is something you're going to want to find out, and there's no better way than asking. So ask him, Mr. Smith, is this for you and your family? And if it is, you're going to know that he's going to be family-oriented. He wants to know the family values in this vehicle. Safety is going to be one of those. Obviously you're going to want to talk on a lot of different topics. A lot of different tips. Presentation is, I would say, most important. The things you do in a presentation is going to have the outcome of your sale. When I say sale, that doesn't stop with the customer saying yes. It's all the way through. So the tips for you selling cars will be having a good presentation, a tailored walk around, something you can show your customer that they didn't know. I would say talk on about five different points around that vehicle. And go over them as good as you can. Build a good rapport with your customer. And remember, you're not just selling the vehicle or maybe even your company, you're selling yourself. So trust is very important."
eHow Article: Tips For Selling Used Cars
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