How to Write a Sales Follow Up Letter

Video Transcript

"Hi, this is Laura Turner and today I want to talk with you about how to write a sales follow up letter. Just like writing a follow up letter to an interview, a sales follow up letter is very important for you when you're making a sale with a client so that you can keep that avenue of communication open. You should of course send the letter in a state of business format on a company letterhead, as I have in my example here in order to keep all of your information current with them. Address the client, of course in the upper left hand corner and then of course address them by their first name or their last name, whatever you feel comfortable with, however you know this particular client. Thank them of course for choosing your company. If this is a really big sales that you are doing a follow up letter for, which I assume it is, then you're really going to want to drive home, you know, thank you for choosing us over choosing the competitors and sort of make this letter into a thank you for choosing our company, rather than a we-want-to-make-sure-you're-going-to-pay-us-back kind of letter. So then give them your contact information of the sales person that they should contact if they have any questions and make sure that they can contact you because this is a way of reaching out and establishing communication with your client so you really want to make sure that you can get in touch with them and they can get in touch with you. Also, you might want to enclose a copy of the sales receipt or anything else that you need to give to them that they did not get in the last meeting with you. So those are just some tips for writing your sales follow up letter to a client."