Menu Layout & Restaurant Revenue

Series Summary

Owning a restaurant can be a stressful business: long hours, big investments, federal codes and regulations, managing a diverse team and still creating a place where customers can get great food and ambiance. It seems restaurateurs should get together and compare notes, share ideas and success stories about what works and what doesn’t when trying to increase restaurant revenues and keep customers satisfied. Conferences abound, and bookshelves overflow with tips for restaurant management and owning a business, but often restaurateurs just need that handful of good ideas without taking time out of busy schedule for flying to conferences or reading a dozen books written by famous chefs. In this free video series on increasing restaurant revenues, restaurateur Toni Jorgensen offers advice and information on taking a restaurant to the next level. Jorgensen shares strategies for restaurant owners concerning hiring, menu layout, getting better service from a wait staff, scheduling specials and desserts and more. She covers tips on restaurant management that will help satisfy customers and investors by boosting restaurant revenue and running a clean, tasty business.

Video Transcript

"Hi this is Toni Jorgensen again with Rib City Grill, today I'm going to talk about how to raise the check out register with your servers. Most of the time you count on your servers to be the advocate at the table to sit there and tell about what kind of drinks we have, what kind of appetizers, to raise your check average up, so you do a per person average. Menus are a good thing to have. A good selection of a menu. There's also a way to place your menu so customers can see them to which is a whole another point, but for a minute here I'll just tell you how we do it. There's a certain way as soon as you open the menu that your customer should be able to see the appetizers, which helps out, and that's, their eyes are drawn to a certain place. So it's over to this side. Then you want to highlight any item, like we highlight our ribs, which is what we're famous for because we want to sell that item, and then you usually have drinks on the back. So that's one way that you can up sell without using a server but today I'm going to show you how to use a server."