How to Get Media Coverage for Your Company

Video Transcript

"How do you get media coverage for your company's event? Hi everybody, I'm John Graden. I have run many small businesses through the years. In the past decade, my businesses have generated over thirty million dollars. Much of our publicity and media efforts have been extremely successful. So let me share with you exactly how I get media coverage for my events. When you're doing an event for your company or organization, the media is almost, let me just, most companies are just going to send out a media release to the newspaper, and say oh you know, we're going to be doing this event on Saturday, please come out and give us coverage. And they may run a one or two sentence announcement in the calender for that event. Big deal. That's not going to help you much. However, if you can create a provocative event, especially a provocative event that ties into charity, when you introduce a charitable aspect to this event, the media is almost obligated to come out and cover you. So let me give you an example. I had two karate schools in Saint Petersburg, Florida back in the nineteen nineties. They were big successes. When I wanted to hold an event and get media coverage, or I wanted to get my face back out in the newspaper, and on television, I would hold a charity event. And one of the most interesting charity events that we did was a spar-a-thon. We called it Spar Wars. And Spar Wars is when students would go out into the community and they would raise money for a local home for abused wives and women. So, woman who have been domestically battered and assaulted were holed up in this place, and we were raising money to help take care of them. So, the provocative aspect was that we were actually going to fight each other to help woman who have been beaten up in fights. So that is a very compelling headline. The contrast there makes for a great news. So the students would go out and they would raise money for each round they would spar with the instructors. So, it's a dollar a round, and they fought ten rounds they would get ten dollars. And then we would have an auction at the end to see the two instructors fight each other. Oh, give one hundred dollars, one hundred fifty. And we continued to raise money. The media were all over that because they couldn't resist the story line of people fighting to help people who were fighting. So the best way to get media coverage for your events is to tie it into a charity, work with the charities PR department, they're experts with the media, and that way, you'll get the community awareness and publicity for your event. Thanks everybody, I'm John Graden, I hope that helps, thanks. How do you get media coverage for your company's event? Hi everybody, I'm John Graden. I have run many small businesses through the years. In the past decade, my businesses have generated over thirty million dollars. Much of our publicity and media efforts have been extremely successful. So let me share with you exactly how I get media coverage for my events. When you're doing an event for your company or organization, the media is almost, let me just, most companies are just going to send out a media release to the newspaper, and say oh you know, we're going to be doing this event on Saturday, please come out and give us coverage. And they may run a one or two sentence announcement in the calender for that event. Big deal. That's not going to help you much. However, if you can create a provocative event, especially a provocative event that ties into charity, when you introduce a charitable aspect to this event, the media is almost obligated to come out and cover you. So let me give you an example. I had two karate schools in Saint Petersburg, Florida back in the nineteen nineties. They were big successes. When I wanted to hold an event and get media coverage, or I wanted to get my face back out in the newspaper, and on television, I would hold a charity event. And one of the most interesting charity events that we did was a spar-a-thon. We called it Spar Wars. And Spar Wars is when students would go out into the community and they would raise money for a local home for abused wives and women. So, woman who have been domestically battered and assaulted were holed up in this place, and we were raising money to help take care of them. So, the provocative aspect was that we were actually going to fight each other to help woman who have been beaten up in fights. So that is a very compelling headline. The contrast there makes for a great news. So the students would go out and they would raise money for each round they would spar with the instructors. So, it's a dollar a round, and they fought ten rounds they would get ten dollars. And then we would have an auction at the end to see the two instructors fight each other. Oh, give one hundred dollars, one hundred fifty. And we continued to raise money. The media were all over that because they couldn't resist the story line of people fighting to help people who were fighting. So the best way to get media coverage for your events is to tie it into a charity, work with the charities PR department, they're experts with the media, and that way, you'll get the community awareness and publicity for your event. Thanks everybody, I'm John Graden, I hope that helps, thanks. How do you get media coverage for your company's event? Hi everybody, I'm John Graden. I have run many small businesses through the years. In the past decade, my businesses have generated over thirty million dollars. Much of our publicity and media efforts have been extremely successful. So let me share with you exactly how I get media coverage for my events. When you're doing an event for your company or organization, the media is almost, let me just, most companies are just going to send out a media release to the newspaper, and say oh you know, we're going to be doing this event on Saturday, please come out and give us coverage. And they may run a one or two sentence announcement in the calender for that event. Big deal. That's not going to help you much. However, if you can create a provocative event, especially a provocative event that ties into charity, when you introduce a charitable aspect to this event, the media is almost obligated to come out and cover you. So let me give you an example. I had two karate schools in Saint Petersburg, Florida back in the nineteen nineties. They were big successes. When I wanted to hold an event and get media coverage, or I wanted to get my face back out in the newspaper, and on television, I would hold a charity event. And one of the most interesting charity events that we did was a spar-a-thon. We called it Spar Wars. And Spar Wars is when students would go out into the community and they would raise money for a local home for abused wives and women. So, woman who have been domestically battered and assaulted were holed up in this place, and we were raising money to help take care of them. So, the provocative aspect was that we were actually going to fight each other to help woman who have been beaten up in fights. So that is a very compelling headline. The contrast there makes for a great news. So the students would go out and they would raise money for each round they would spar with the instructors. So, it's a dollar a round, and they fought ten rounds they would get ten dollars. And then we would have an auction at the end to see the two instructors fight each other. Oh, give one hundred dollars, one hundred fifty. And we continued to raise money. The media were all over that because they couldn't resist the story line of people fighting to help people who were fighting. So the best way to get media coverage for your events is to tie it into a charity, work with the charities PR department, they're experts with the media, and that way, you'll get the community awareness and publicity for your event. Thanks everybody, I'm John Graden, I hope that helps, thanks. How do you get media coverage for your company's event? Hi everybody, I'm John Graden. I have run many small businesses through the years. In the past decade, my businesses have generated over thirty million dollars. Much of our publicity and media efforts have been extremely successful. So let me share with you exactly how I get media coverage for my events. When you're doing an event for your company or organization, the media is almost, let me just, most companies are just going to send out a media release to the newspaper, and say oh you know, we're going to be doing this event on Saturday, please come out and give us coverage. And they may run a one or two sentence announcement in the calender for that event. Big deal. That's not going to help you much. However, if you can create a provocative event, especially a provocative event that ties into charity, when you introduce a charitable aspect to this event, the media is almost obligated to come out and cover you. So let me give you an example. I had two karate schools in Saint Petersburg, Florida back in the nineteen nineties. They were big successes. When I wanted to hold an event and get media coverage, or I wanted to get my face back out in the newspaper, and on television, I would hold a charity event. And one of the most interesting charity events that we did was a spar-a-thon. We called it Spar Wars. And Spar Wars is when students would go out into the community and they would raise money for a local home for abused wives and women. So, woman who have been domestically battered and assaulted were holed up in this place, and we were raising money to help take care of them. So, the provocative aspect was that we were actually going to fight each other to help woman who have been beaten up in fights. So that is a very compelling headline. The contrast there makes for a great news. So the students would go out and they would raise money for each round they would spar with the instructors. So, it's a dollar a round, and they fought ten rounds they would get ten dollars. And then we would have an auction at the end to see the two instructors fight each other. Oh, give one hundred dollars, one hundred fifty. And we continued to raise money. The media were all over that because they couldn't resist the story line of people fighting to help people who were fighting. So the best way to get media coverage for your events is to tie it into a charity, work with the charities PR department, they're experts with the media, and that way, you'll get the community awareness and publicity for your event. Thanks everybody, I'm John Graden, I hope that helps, thanks."