How to Create a Customer Appreciation Letter

Video Transcript

"Hi, I'm Mike Mitchell. And today I'd like to talk to you about how to create a customer appreciation letter. Now what is a customer appreciation letter? Normally it's some kind of letter that you send to your customers to thank them for ideally being your customer. Or for buying something or doing something specific that you want to thank them for. And when you create a customer appreciation letter, depending on the number of customers that you have. One of the easiest ways to do this, is to create some sort of form letter. That has, what we call a Mail Merge function. And this is basically creating a personalized letter. Or almost like a direct mail letter. And this letter will have the basic text that you want to thank your customer for. But it will have spaces in it like, Dear blank. And with your customer data base. You can insert the personalized names and information into your appreciation letter. And it will make the letter look much more personal. And much more specific to what you are thanking the customer for. Now the second thing you're going to want to do, is make it specific. Try to give some sort of specific information for why you're sending the customer this letter. What you're thanking them for. And again, if you have a detailed customer data base. Perhaps you want to thank the customer for shopping at your store. Perhaps you can pull from your data base the last item or the last number of items that they purchased at your store. And in your personalized letter, you can enter this information in. By saying something like, thank you for buying blank. And then the data base and the mail merge will enter that information into your letter. Number three, if you're going to send out an appreciation letter. You should never forget this is also a marketing tool. And in your letter, you should also mention something about what is going to happen in the future. Some upcoming sales, some upcoming event or promotion. That you want your customer to know about. This is a great way to also introduce them to upcoming events in your store. Or some service that you're providing. That you can advertise in this letter, as well. And basically, once this is done. You send it out and the customer will get this. And it looks very much like you wrote a specific letter, directly to them. And it's much more likely that they're going to appreciate it. And then maintain or remain being one of your customers."