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Summary: Hard news describes stories that are featured at the top of a newscast or on the front page of a newspaper that are usually very serious, time-sensitive and often negative in nature. Hear examples of hard news, as opposed to fluff or soft news, with insider information from an award-winning former TV news anchor in this free video on television jobs.
Glenn Selig currently owns and operates The Publicity Agency based in Tampa, Fla. He's using his contacts and combining his news know-how with PR smarts to help companies get the...read more
"I'm Glenn Selig and I spent two decades as a TV news reporter and anchor. And now I am CEO of Selig Multimedia. And people want to know what is hard news? It's a good question. It's kind of a funny sounding phrase and it may not be exactly what you think it is. Hard news, as opposed to feature. Think like that. Hard news are stories that you may see at the top of a newscast that you'd usually see on the front page of paper. Stories that are happening right now. They're usually not fun. They're usually not happy. These are stories that are serious. They're timely. They're going on right now. It could be a fire. It could be a burglary. It could be a shooting. It could be anything like that. Anything that is really pretty much not a feature story. Not fluffy. Not fun. Not about dogs or kids or animals or anything positive in a positive way. So, that's how you define things in news. Basically, it's either fluff or it's hard news. And that's basically what we're talking about when we're talking about hard news and the majority of a newscast if you watch it is filled with hard news stories. And it's usually at the top of a newscast or again on the front of the paper. In front of the metro section. And a good newscast has a mix of everything, but it usually has lots of hard news. And those are usually the ratings winners. And that's basically what hard news is all about. I'm Glenn Selig."
eHow Article: What Is Hard News?