Good Audience Relationships: Audience Benefits

Video Transcript

"Now I want to talk about what's in it for the audience. This ties in really nicely with the you attitude versus the me attitude. Every audience member, if you want to have a good relationship, they're going to want to know what's in it for them. Unfortunately, that's kind of the way the world works now, especially in business, so if you want to establish that relationship, let your audience know what's in it for them. "Well you're going to get this out of it, this is going to be the benefit." And we can jump this back to audience analysis as well. What is it that your audience is interested in? Are they interested in money? Time? What is it? But you need to make sure that you address that. "This is what you're going to get out of it. This is the benefit to you. You're going to feel good about yourself. You're going to make tons of money. You're going to live the life you've always wanted." Whatever it is, you need to establish this. That will help get them on board and get them feeling good about you."