Setting Up Merchandise & Stickers

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Part of the video series: Merchandise Tips for Musicians

Summary: Many performers will display and give away stickers with any purchase of another item. Learn why this is a good idea and how it helps sell more merchandise from a professional performer in this free video.

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Presenter

By Peter Nevland
eHow Presenter

Peter Nevland has spent five years performing his mixture of writing and rock 'n' roll, which he calls "Spoken Groove," during his travels to every continent except South America and...read more

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"Now it's time for the stickers, and all the rest of the stuff that we need to put out in order to allow people to buy all of our stuff. I'm going to put my stickers right here. It's really up to you where you want to put them out. The important thing is that they're available, they're easy to see. And you always want to make sure that you have your website, clearly displayed on your table. It's amazing how little people will actually read the stuff that's on your table, even though you have it there. I mean, you see this thing right here? Stuff to buy right? It kind of has prices on there? I put it right here where everybody can see it, and they can look right at it. Except a lot of times they'll put their hand on it and they'll go, "Hey Peter, how much is a girls tee?" Hum. Might be fifteen bucks. Well, I don't give them that sarcastic tone when I talk to them, I always say, "Oh, it's $15. It's right here, right over here, right?" But, it's always there. Some people are readers. I love readers. They even might pick up this thing that a sticker is free with a CD. A little thing, I always give it to them anyway, even if they don't know how to read."