Performance History Tips

Video Transcript

"Now I've got a list here of "All the places", it says, "where Peter and Paul have played". You notice, it's got to be the first thing that you look at when you see this page, is you go "Holy crap, that's a lot of stuff on there, look at all those places"! Exactly, that's what I want you to think, I want you to think "Man, they have been everywhere and played at all these places, these guys must be professionals, they must be big"! That's the whole point of a press kit, is you're trying to impress someone. So it doesn't matter that it's Tawas, Michigan, right in there, Tawas City, Michigan, or I've got the bustling metropolis of Ambridge, Pennsylvania. People don't care, right? The first thing that they see is going to be up here at the top is that I've got the number of festivals first, and then I start listing all these places, different places around the world. If you're in America, and American's don't know a whole lot about the rest of the world, if you see other places in the world, that already says "I'm big". I've gone through this sheet probably twenty or thirty times at least since I started, I'm always trying to make it better. At the beginning I didn't have as much stuff, so I made the words a little bit bigger and spaced them out so they still filled the whole page. As things kept going, I wanted to fill this whole page up without having to go onto a second page because people don't want to see a second page. I've got all the biggest stuff right up here first, at the top, and then I list everything else that I can in here as things go on. But this is probably going to be the third thing that they see. But still, if everything in your press kit is really well done, people are going to be really impressed that you actually know what you're doing."