Music Press Release Tips

Video Transcript

"Now, the first thing that I want to talk to you about in the press kit is a press release. The press release is your first chance to tell them something about yourself. And so, you want to make sure that it is as eye catching as you, you know, as exciting as possible. You notice here at the top that the name comes out, Spoken Groove, the first thing that they read is that "the most original combination of socially, poignant lyrics and raw, unleashed guitar since Bob Dylan and Jack Kerouac rambled their way into the hearts of a transforming generation." The reason that I say this is that actually Jack Kerouac and Bob Dylan, those are people that they already know who they are. If you've got something that is hard to explain, it's important that you tie it to somebody that they already know, who's a big figure in their minds. After that, then I have a couple of really great quotes from different people who said something about us. If you don't already have those, you can make them up. But it's important that they are somebody else promoting you and not yourself. And then you see that you have this thing down here that says, "book them today for 2008." It could say something like "coming to your city in," you know, whatever, if you've already got the show set up. All this different stuff. We've got a couple more quotes. Then I've got all our different CD releases. This says we actually have done important things in the music industry. At the bottom, it has another little tag for go to our website essentially to find out more information. All of this stuff is just supposed to draw people in so they want to find out more or possibly they want to write out a story about you. It's always better to contact a person who's going to be writing the story personally than just sending them the press release. But you need to make sure that, if you can't do that, that your press release is going to be exciting. And this actually in your press kit, so that people who get it can give it away to somebody else and can tell them the good story about you."