Buying Retail Stereo: The Greet

Series Summary

Thinking of updating the sound system in your vehicle or home? Cassettes are totally awesome, but now that you don’t have the time or energy to rummage through boxes of old tapes at your local garage sale, it might be time to consider installing some new audio equipment in your car and home. Depending on the replacement model stereo you choose, you might finally be able to play a CD, or possibly even impress your work friends as you play your IPod on the way to lunch. In this free electronics video series, a salesman and manager will offer you valuable tips for purchasing retail stereo equipment. He will give you helpful advice about such things as the greet, honesty, testing knowledge, free looks, researching products, “good, better, best,” warranties, terminology, refunds, refurbished equipment and cultivating a continued relationship with a salesperson.

Video Transcript

"Hey guys it's me again, Larry. And today we're going to go over the greet. What's so important about the greet. Well, the greet is actually a crucial part of the sales experience in any twelve volt retail store. It allows you to kind of psychologically figure out where the sales person's mind is and what he's trying to do when you come in. It also allows you to kind of have a feeling about what kind of service you're going to get before you even really step foot into the store. So now we're going to go over three types of the greet. The uninterested, I don't want you business greet. The overzealous, I need to make a sale and I'm on a commission greet. And the just general good service fifty-fifty balance split greet. The first and most common type of a twelve volt retailer sales person, is the overzealous, I'm on a commission I need your money now, bit. So we'll go to there here in one second. Customer: How doing today sir? Larry: Hey how's it going. Welcome to Cartunz. Customer: Thank you very much. Larry: May name's Larry, how can I help you today? Customer: Larry, I'm looking for an audio set-up for my car. Just doing a little bit of shopping around. Larry: Oh, OK, what kind of vehicle do you have. Customer: I have a 2003 BMW Larry: Wow, sounds like a nice car. Well we've got all kinds of good stuff for you. When you say audio system, do you mean you want the whole shebang? Customer: The whole shebang, please. Larry: Well, the whole shebang is kind of expensive you know. Customer: Well I'm just doing a little bit of shopping around so you think I can take a minute and look around a little bit? Larry: Well, let me show you what I think you need. I think we need to get you into a Navigation. Why? Because with a baller car like that, you need everything. Navigation, blue tooth, TV. Customer: OK Larry: It's only fifteen hundred bucks. Customer: Alright Larry: And then we need to get you into component speakers, amplifier. I can have it all together I think for around ten thousand dollars. Ready to do some paper work? Customer: No Sir, because I'm a poor college student and I need to do some shopping. I'm trying just do a nice little set-up for myself. Larry: Oh, with a 2003 BMW, we should just get down to business right now. Customer: (laughter) Alright, I think I'm going to do a little bit of shopping around. Thank you for your concern sir. Larry: Oh no, I guarantee you we can get you into a better deal. Let's go ahead and have a seat. Customer: I'm going to get back to you on that. Larry: Oh you don't want to leave this store yet, I haven't even showed you everything yet. Customer: No, I'll hit you up though, Thanks man. Now we're going to go over the worst type of sales person. The uninterested, just there for the check sales person. Customer: How are you doing today sir. Larry: (sighs) Customer: Excuse me I have some questions Larry: Oh hey, what's going on man. Welcome to Cartunz, yeah. Customer: I've got some questions on some of your audio components. Larry: Oh yeah, they're all over there. Customer: Just look? Larry: Yeah, go ahead. Do whatever you want. Customer: Alright, I've got some questions about them though. Larry: Give me a minute man. Go ahead and just take a look around, you know. I mean there's all kinds of stuff for you to look at. Just need to take care of this real quick, it's kind of important. I'll be right with you. Customer: I'm trying to price some stuff out. I'm not seeing prices anywhere. I'm just kind of shopping you know. Larry: Oh, well just kind of have thing, cool, pick out a few things or something and we'll go over price. I'll make you a good deal. Customer: Alright. Larry: Oh wow, look at that. Look at the rack on that. Customer: So how much is that deck right there, on Larry: Dude you got to look at this rack though. Customer: Are you going to let me know how much that deck is on that wall. Larry: No forget the deck look at this rack. I'm just saying, this is art, masterpiece, you need to look at this. It's beautiful. Customer: Alright, well I'm going to go ask the guys down the street then. Larry: OK man, have a nice day. Oh yeah we have the lowest prices in town by the way, you have a good one, bye. And now we're going to go to the ideal situation. Now a sales man, but a consultant, a sales consultant. An adviser on the twelve volt goods. The optimum situation for you as a consumer and him as a sales person. Customer: How are you doing today sir. Larry: Hey how's it going man? Customer: Good how are you? Larry: Oh just hanging in there, you know, it's another day. Customer: OK, I'm looking for some stuff for my car. So, you think you can help me out? Larry: Yeah, we have all kinds of different accessories for your vehicle. What suits your interests and your needs? Customer: Particularly I need a deck. Larry: OK, well what kind of head unit do you need. Customer: I'm looking for something, you know, that's nice but not too expensive. I don't have a lot of money to spend. But I just need something that's going to fill my needs. Larry: Take care of what you need. What are your needs? What kind of features are you looking for? Customer: I need just a sub output. I'm going to need an auxiliary jack because I use an I-Pod with my deck. So, just something that's basically going to give me good sound quality with a sub output, you know. Larry: How about a deck with a USB 2 Customer: Sounds perfect. Larry: Alright, well we have quite a few selection of Pioneers and JVCs and you don't have to worry about the money part. It's what's going to suit your needs the best. Because I don't sell anything in here that I wouldn't put in my own vehicle. And I just want you to feel comfortable, so. I'm going to go ahead and give you a couple of minutes to look at these head units. We have product literature over there. If you have any technical questions on any of the head units, feel free to ask. And we'll worry about price, you know, when that comes up. But we'll just go over what you need, you know. They start at a hundred and twenty dollars and go on up. And you don't have to worry about, you know, having a million bucks, because, you know, Rome wasn't built over night. I'm sure your car audio not going to be either, you know."