What Is Fashion Advertising?

Video Transcript

"What is fashion advertising? Fashion advertising is the most important tool for any fashion designer. It's what gets their product out in the media. And with this it's advertising is in magazines, you've probably seen it, and billboards, commercials or even editorials. Editorials it's done actually in a way of a story of a few pages that everything from what the model is wearing is being advertised. And the prices given the web site. Advertising for fashion is huge because it gets more publicity of your name out there and this product is hot, everyone is wearing it, it's being featured in all the magazines. And it's a big form of psychology being used on the audience. Because people want to buy and wear what everyone else is wearing. What the celebrities are wearing. And with marketing and advertising they help the designer get that, pretty much get themselves and get their names out without the designer having to focus on that. They could actually just focus on their designs and their collection and then have an advertising marketing company do that for them. And with advertising marketing I think, with the right advertising marketing it could make a very successful fashion designer."