How to Write a Vision Statement for a Company

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A vision statement is what a company wants to show the public about why they are different from the competition. Outline the goals of the company in a vision statement with help from an experienced businessman in this free video on planning a business.

Part of the Video Series: Business Plans
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Video Transcript

Hi, my name is John Niemira and I wanted to talk to you today about a vision statement for your business, writing a vision statement for your business. Your business needs a vision statement and a vision statement. A vision statement will look at what do you want to put in, what you want to show the public, what you want to show your customers is your vision, your unique vision and plan for your company. Why are you different? What are you showing them that you do that is different than your competition? And what are you looking towards, what are your goals with your company. And the simple one paragraph, about one paragraph statement, you want to show them that your vision is unique, that it is clear that it is goal oriented and it has a purpose. You're delivering that service to your customers. Your customers want to know that you have a very clear vision in your business and you know where you're going, what you're doing and providing service to them as your customers but also to the community. So be very clear and concise with your vision statement, look at some samples out there before you write it. If you need anymore information on this subject or any other subject in the business field, my email address is


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