How to Write a Mission Statement

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A mission statement is the beginning of a business plan, and it states the vision and the purpose of a company. Make a mission statement that shows how a company is unique from all other companies with help from an experienced businessman in this free video on planning a business.

Part of the Video Series: Business Plans
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Video Transcript

Hi! My name is John Neimira and today I want to briefly talk to you about writing a mission statement for your business. Mission statement is your header, the beginning of your business plan, the vision of your company. A mission statement is as it states, it's the mission, the purpose, it's what's going to make your business unique and different than anybody else's business. First thing most people read is the mission statement. Mission statements can be posted in your lobby, your front desk, on your website, in your business plan, many different place. To write a mission statement, you want to tell about what makes your company unique and special. What are you going to do that is unique and special? Why do they want to do business with you is basically a mission statement, wants to be a good will gesture statement, why are you special, why do they want to use your services and what is your mission? So, be very careful and look at some other mission statements from some other companies that kept a really good idea of what to use, what to say. If you need any more information on this subject or any other subject in the business field, my email address is


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