How to Write a Conference Brochure

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A conference brochure should include the agenda for the entire event, pertinent information regarding daily activities and outlines of each lecture. Write up a conference brochure as a briefing for attendees with help from a management teacher in this free video on business.

Part of the Video Series: Business Writing Tips
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Video Transcript

Hi, my name is Mark and we're going to look at how to write a conference brochure. So, your big event is six months away, plan ahead. It's time to inform people of what is going to take place at your conference or your event. And you've decided to create a brochure so that you can best explain to them what is the, what the event's about and what events will be taking place during that conference, that happening. So, the brochure is designed therefore, to be again, informative, i.e, what, or for example, what is the conference about, where is it happening, the date, the time, location, general geography, maps, etc, so people know what and where. Ok? Now, the point of the conference brochure is to take the people through an agenda, so exactly what time do people need to be there, how do they have to get there, what time do they need to be there, and what time is the first event, and what is that event? Who's going to be taking that event, or giving a speech, or some sort of lecture, and what kind of format is it, is it discussion, is it open discussion, or is it purely one-way communication? Break all this information down into points, so people know exactly what lies ahead for them. So if they're making a long journey from one town to another to be there, they want to know what they're getting. Obviously, they need to know, explain, apart from all the physiological issues, how much it's going to cost to get in there. This brochure really is your guide to the event, so make it very clear and informative. And make it interesting to read. Make it colorful, keep it very much information-based and simplistic.


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