Starting an Online Business

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Starting an online business requires thinking about what product or service to offer, considering the distribution side of the business, getting a domain name and hiring a Web designer to set the Web site up for the business. Market an online business locally and through search engines with advice from a marketing management professional in this free video on Internet business.

Part of the Video Series: Small Business Tips
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Video Transcript

Hi. My name is Mark and we're going to look at, "How to start an online business." Obviously the first question that comes to mind is, "What business are you in, or what business are you interested in and is online a good idea for you? What aspects of online are beneficial to what it is you do?" You have to think about whatever goods or services you're selling, "Are they easily accessible online?" Are you selling books for example? Well, then you have to think about the distribution service you are offering with that. Again, the online is really the front-end of the business, the window to your business. So, you have to think about the benefits of online. Obviously being online, being on the world-wide web, you reach the entire world. It's huge numbers of people. Can you fulfill the demand if you're putting yourself into a window such as that? So, really think about the implications of going online. If you realize it's a good idea for you, then you must think about how you can actually set that up and make it attractive. You need to think about the address, the domain name, how people are going to reach it and if they look under some category of business, you are going to actually come up high on a search engine such as Google. Because if you're not there, people won't recognize you and they won't realize you exist. One way of doing that, of course, is to actually, locally market yourself and drive people to your window, to your online address so that that surely will build up in time. One aspect of online business that you might consider is being a sales agent or a reseller for somebody which would basically give you, again, a short window on somebody else's products and services that you're supporting, which is a good idea. Because then all you have to do is make sure that the delivery process occurs and the people are receiving the aftersales service that they require. But, if you're going to set something up for yourself, then you'll need to go online to find out the various web packages available in order for you to set up something for yourself. Or, you could go to a consultant who could set it up for you and design it for you. Many of them are around now and obviously the volume of people around doing this service means that the prices have dropped so you can go to a web designer who will actually set up the look and the mechanism required to make your online service good looking, attractive, and easy to use, user-friendly.


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