How to Design Personal Business Cards

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Personal business cards should be designed in a way that is attractive, but also includes all pertinent contact information, such as telephone numbers, fax numbers and the company logo. Create a calling card for the company with helpful advice from a management professor in this free video on business.

Part of the Video Series: Business Design Tips
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Video Transcript

Hi. My name is Mark and we're going to look at how to create your own business cards. Business cards are a very important marketing tool in relation to the business you're in, of course. They are a calling card, they are a way of introducing what you do and where you can be contacted should somebody require your products or services. So, it's important that you consider business cards and, as well, consider the importance of what actually, what information is actually on the card itself. Your name, of course, telephone number, whether it be a land line or a mobile number. Do you have a fax machine? Is it important for what you do? And maybe you have a mobile telephone number as well, this is also useful. But one of the most important things is actually to actually have your logo and your company name on it. The logo, obviously, identifies you and differentiates you from the competition. And the contact name, your name, as a person they can refer to when they need and require your service or your products and goods. The card itself should also identify what it is you do. Are you in and English-speaking country where, for example, like America or England, where there is only really one language being used? Or maybe, just in America, maybe Spanish is a language that's being used more and more often. So, therefore, you might want to consider the use of two languages. Also, you have two sides to a business card, so maybe you want to utilize that more, maybe a photograph on the back of it which really identifies what it is you do, what you're about. So, think about all the aspects of the card and how it can be best utilized to give you a competitive advantage in the business field. So, once again, identify who you are, the business logo, the colors, the contact details and, maybe an image that really emphasizes what it is, what business you're in.


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