How to Write Business Objectives

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Write business objectives by explaining what is going to be done with a business, how it is going to be accomplished and what will come out of the strategy. Think about the legality and monetary issues of a business when writing an objective with advice from a marketing and sales manager in this free video on business.

Part of the Video Series: Business & Customer Service Tips
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Video Transcript

Hi, my name is Mark, and I'd like to talk to you about how to write business objectives. The business objective -- the fundamental question: What are we doing? What do we need to do? How are we going to get there? What's our strategy? What is the outcome? What is the objective of all of this? It could be anything from setting up a business to making a sale. It could be a number of things. You only, and only you, know what your objective is. But once you know and you've decided what that objective is, you obviously will need to make a series of steps, and this is where, really, it's a very good idea to make a list of how you get from A to Z. Now, of what you need to do to get to that objective? It doesn't matter what it is. As I say, it could be just setting up a business. And if it is just setting up a business, what do you need to do? Many things. For example, what kind of setup are you going to be? Are you going to be a partnership? Are you going to be working on your own as a sole trader? Are you employing a number of people? What type of operation is it? So you need to think about the legality of that operational setup. In that in itself is an objective -- how to find the right setup. So you need to go to gain advice for this. You need to get some legal counseling or some legal guidance, or even go to your bank manager because, at the end of the day, you need to set up a business bank account. And all of these things are relevant steps. So these are the series of steps that you need to take, and if you break it down into functions -- functions within functions. So for example, setting up a business, it could have ten different compartments, and the first objective may be is other than realizing what it is you're actually going to do, is the setup and structure of that operation. And as I mentioned, legality might be one of those areas in which you would need to seek advice and order to correctly select the setup that's right for you. Setting up a bank account could be another setup. And then, of course, how you're going to run your operation. Are you going to run it from home? Are you going to run it from an office? What is the look, the feel of the organization? There are a number of different segments within the big bite, and you need to break them down and it...and basically attack them individually. So lists are a very good idea, and following steps in terms of logistical order is also very good. And this is what I would recommend to you: Breaking down everything into a series of steps, and then once you've done it, you can obviously tick that off your box and move onto the next one until you've completed all of the tasks ahead of you. And then, of course, once you get there, you'll find that there are several more tasks to fulfill, and I wish you all the very best.


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