How to Market an Idea

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Market a business idea by identifying the customer, figuring out how to reach the customer and using the Internet, newspaper, fliers and word-of-mouth to deliver the message of the marketing campaign. Find free or inexpensive ways to market an idea with help from a business professor in this free video on small business.

Part of the Video Series: How to Open a Small Business
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Video Transcript

Hi my name is John Niemira and I want to talk to you today bout marketing an idea. Marketing an idea for a company for a business for a personal idea is one of your key things in business. It is probably one of the harder things to do to be able to market but I am going to give you a couple different tips for marketing. There are probably three or four different major modes for marketing an idea, whether you are going to advertise on line, through the newspaper, through yellow pages, through flyers or through word of mouth, marketing is a process in itself that you have to be careful with, one that you want to find out who your customer is and who are you really trying to address with your market with your product. Marketing is best to be done with a marketing plan. Put it in writing. Identify your customer, your potential customer, identify how you are going to reach that customer and then what mode are you going to use to reach that customer? It usually comes down to how much do you want to spend and what is your budget for your marketing of your idea? There are a lot of freeways out there and a lot of inexpensive ways to market. If you need any more information on this subject or any other subject in the business field my e-mail address is


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