How to Open a Clothing Store

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Open a clothing store by researching who the customers are, developing a budget and marketing plan and considering buying an existing clothing store. Develop an effective way of running a clothing store on a daily basis with ideas from a business professor in this free video on small business.

Part of the Video Series: How to Open a Small Business
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Video Transcript

Hi my name is John Niemira and I want to talk to you today about opening your own clothing store. Opening a clothing store can be a complicated process. The key to opening a clothing store is probably research, knowing who your customers could be and should be and know who your competition is and what they're doing to be successful in the market and the logistics of opening a business, developing a marketing plan, developing a budget and developing a process and procedure for how you are going to run your business, what is it going to cost you and what are you going to spend on it? An existing business might be a good way to gain information or to even think about purchasing, whether you are going to start fresh in a new store front or you are going to buy an existing business. Personally I always found it easier to buy an existing business because it was a customer base. We already had a reputation in town. We already had a store front, those sort of things. At least look at what the existing businesses are going to do and what they are currently doing before you go ahead and start fresh. If you need any more information on this subject or any other subject in the business field my e-mail address is


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