How to Generate More Business in a Small Restaurant

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Generate more business in a small restaurant by working on marketing through local fliers, Web sites, the Yellow Pages and newspaper advertisements. Come up with discount coupons and specials for different nights to drum up business for a restaurant with advice from a business professor in this free video on small business.

Part of the Video Series: How to Open a Small Business
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Video Transcript

Hi, my name is John Niemira and I want to talk to you today about generating more business for your small restaurant. The key comes down to marketing. Marketing, marketing, marketing. How would you sell your business? How do you obtain more customers? There's a couple different ways. Most restaurants, smaller restaurants especially are in a local area small town. You want to get out and do local marketing. You want to develop fliers; you want to develop a website; you want to use some of the advertising modes that can be used in your local town. You could use yellow pages; newspaper ads; flier ads; penny save ads or get online. There's lot of free advertising that you can do online. You could offer two for one coupon, discount coupons, specials on different nights, senior citizen discount, specials for students. You can come up with all different kinds of ideas and how to market and how to develop your business. Keep it local and work hard at it. If you need anymore information on this subject or any other subject in the business field; my email address is jniemira@gmail.com.

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