How to Apply Eyeliner For Photographs

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When applying eyeliner for photographs, make the eyeliner a little thicker and darker to make the eyes really pop, as photographs tend to wash out facial features. Apply more dramatic eyeliner for photo shoots or photo opportunities with beauty advice from a certified aesthetician in this free video on makeup.

Part of the Video Series: Applying Makeup
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Video Transcript

Hi, I'm Kelli. I'm an aesthetician and makeup artist at Ulta Salon and Cosmetics, and I'm going to show you how to apply eyeliner for photographs. The most important thing to remember when you're applying anything for a photograph is you want to apply it a little bit darker, a little bit heavier than you would normally because you want it to be able to stand out in your photos. So we're going to work with a black cream liner with a liner brush. And basically, the whole purpose of liner, anyway, is to make the lash line appear thicker. So what I'm going to actually do is I'm going to take this cream liner and I'm going to kind of press it through her lash line, which, in turn, is going to define her eye and it's going to make her lash line appear much thicker. I'm going to lift it just a little bit on the outer corner just to give her eye a more of an uplifted appearance. And you can see how that really thickens up her lash line and makes her eye really pop. And then underneath, we're going to do something very similar. If you'll just look straight up for me. We're just going to get right in under the lower lashes, and we're just going to press our liner right under that lower lash line and just kind of connect it on the outer corner. So you can see how it just really defines the eye. It doesn't look too heavy; it doesn't look like she has a ton of eyeliner on. And if you have a waterproof liner -- one that's inner-rim friendly -- it looks really good, too, if you just take a little bit on the inner rim of the eye. That really will make the eye stand out as well. But that's how you would want to apply eyeliner so your eyes will stand out in photographs.

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