How to Write a Company Brochure

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A company brochure should be written concisely, it should be easy to read, and it should be designed in a way that attracts new customers. Create an informative and well-designed brochure to market the company with help from a management teacher in this free video on advertising.

Part of the Video Series: Advertising Techniques
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Video Transcript

Hi, my name's Mark, and we're going to talk about how to write a company brochure, or a corporate brochure. A brochure is an ideal way of spreading information about your company to the marketplace. It needs to be concise, easy to read, and designed in a way that it's easy to select information. The most important considerations for your brochure should be the color, the logo and the font. Explain the company information, background and history, and what the company does and how it does it. Make it easy to read, and form it in a way that is under key titles and headings. Explain what the brochure is about. Is it about the organization? Is it about it's services or it's products? And how does the company serve it's community? Is it about the business, it's business environment, or what added value it offers to the...it's immediate environment. It could be just for a one-off event, which lists the timings of events and goings on, happenings. Or it could be a company detailed brochure, which is an annual report, for example, that takes you through the companies foundations, existence, and how it's built up it's business over the years. And it goes through, obviously, very much, the detail of it's turn over, it's finances, how the company actually goes about it's business, where it operates. So, there are many reasons, many aspects of corporate information, and of course, it's relevance to it's reader. So when you're putting together a brochure, really contemplate on what needs to be portrayed, and obviously, who is the target audience.

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