How Does Color Affect Visual Merchandising?

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Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. Research color theory to use in visual merchandising with help from a management teacher in this free video on advertising.

Part of the Video Series: Advertising Techniques
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Video Transcript

Hi, my name's Mark, and we're going to look at how color affects visual merchandising. Visual merchandising is the art of using esthetically pleasing displays to attract potential customers, buyers. Grabbing attention of window shoppers, and turn them into customers. Visual displays, have an immediate impact. Usually, a potential customer can be attracted within five seconds, so it happens like that. Color, is a very powerful weapon, it carries many associations, and emotions. By understanding this, you can gear your marketing to the right audience. Let's have a look at a couple of examples. Yellow, and red attracts immediate attention. Blue, means, potentially, the service, or the product is reliable. Green, is healthiness, or freshness of product. Black, can be sophisticated. And brown, that could be, homey, a home kind of earth based product, or service, maybe a gardening service. So, when you're thinking of attracting customers, think about color. Color has a very mixed impact.


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