How to Advertise Nanny Services

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Advertise nanny services by creating a resume of experience, determining the target audience and advertising in local newspapers, community centers and supermarkets. Network through friends to advertise nanny services with advice from a public relations and marketing professor in this free video on advertising.

Part of the Video Series: Marketing & Public Relations
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Video Transcript

Hi, my name is Mark, and we're going to look at how we can promote nanny services. Nanny services, I would have thought, in today's market are high in demand. More and more people now are traveling, have requirement for child or children or young adult minders. And it's a day and age where, of course, this type of service requires an awful lot of trust. So advertise yourself as a serious nanny, somebody, really, who has a track record in working with children. So as a nanny, you need to create a CV, which will obviously indicate the work you've done before and where you've got experience. So once you've collated the information, you need to then start to promote yourself. Where would you promote yourself? Well, there are many ways of doing this. You have to think about your target audience -- who's going to require nanny service? Well, let's look at it more logically and say, "We work from home. We want to work on a local basis." Where is your information going to be where...look for? This would be either a local media such as newspapers, local places where people congregate -- community centers, shopping malls, supermarkets. You can put your message, your information out there as a personal advertisement. You could also network through friends. Maybe a lot of your friends are looking for somebody who can look after their children while they're at work or while they're traveling or whatever it happens to be. But obviously, in today's market, a lot more people now are moving around and they do have a need of somebody trustworthy who can look after their most valuable commodity, and that's their family. So good luck with your hunt.

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