How to Advertise Babysitting Services

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Advertise babysitting services by thinking about target market, determining where the market will look to find babysitters and advertising in those target markets. Consider adding babysitting services to a local babysitting agency with advice from a public relations and marketing professor in this free video on advertising.

Part of the Video Series: Marketing & Public Relations
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Video Transcript

Hi, my name is Mark, and we're now going to look at how you can advertise babysitting services. Well, the question is: From which perspective are we looking at? If you're the babysitter and you want to advertise, then you have to think about where your target market is. So think about this: Who is interested in babysitting services? Well, I guess we're looking at mothers -- young mothers -- and where do they look for this kind of information? Well, there's many methods. One, they might be reading publications based on babies, family, health care, home care, and therefore, there are many magazines in that...in that area which you might like to consider. Also, there's the local media that you might want to consider as well because you're looking at somebody, I guess, that you can communicate with locally, and therefore, there's the local newspapers. There's also the local supermarkets and anywhere that you can actually put your details on a noticeboard, and that means tangibly. In other words, supermarkets, churches, community centers -- anywhere that people obviously are looking. But also, you can do this online, and there are various sites that may be help you with this particular type of promotion. You might also want to consider actually putting yourself on a babysitting service agency where they will, obviously, help you promote yourself. And again, this could be done locally or you might want to travel the world and do that as a job while you're...while you're visiting different countries. There are many, many methods of communicating, and obviously, with the growing population in the world, your services are badly needed. Good luck.

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