What Is Vitamin O Used for?

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Vitamin O is not a real vitamin, but rather a product developed by marketers that is supposed to increase oxygen levels in the bloodstream. Avoid vitamin O scams with information from a registered and licensed dietitian in this free video on healthy eating.

Part of the Video Series: Health & Nutrition
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Video Transcript

My name is Christine Marquette and I'm a registered and licensed dietitian with Marquette Nutrition and Fitness and I've been asked what is vitamin O used for. Well first of all, there really is no such thing as vitamin O. Vitamin O is not a real vitamin, it's something that has been marketed by companies who have developed a product that they're referring to as vitamin O and their claims are that it can increase oxygen levels in your bloodstream. So therefore it can help with a variety of conditions. Again, this is actually purely a sham, there is no scientific evidence that drinking this particular product would actually help you and there really is no such thing as vitamin O. Initially this product came out on the market in the late 90's, I believe it was 1998. I think Rose Creek was the company who began manufacturing it and initially they did not put it any health claims on their product, however they started using testimonials and they started running ads that had expert testimony that there was small clinical trials showing that it did this that and the other as far as improving overall health. Well when they did that, that was basically false advertising and the FTC, the Federal Trade Commission filed a lawsuit and in the year 2000, this particular company settled for about I believe it was 375,000 dollars and they agreed to remove all these claims from their products no longer run these ads. So when it was actually analyzed to see what was in this vitamin O product, it was actually found just to be a saltwater solution with a little bit of germanium. So not anything that would actually have any significant health benefit to it. So there really isn't any clinical use for vitamin O, there really isn't anything that it does, there is no health benefit associated with it. And again, it has actually the company that was making it has been told to cease and desist from actually advertising that it has any health benefit.


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