Day Care Center Marketing

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Marketing a day care center requires first determining the target clientele families, comparing other day care center marketing strategies and making the facility attractive to those families. Market a day care center to better serve the community with advice from a day care owner and operator in this free video on child care facilities.

Part of the Video Series: Running a Day Care Center
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Video Transcript

Hi, my name is Veronica Baragas with and I'll like to share with you a little bit about daycare marketing. So, basically when you're figuring out where it is that you want to establish your center maybe you have already figured it out, some of the things I would take in consideration are kind of pick or imagine your perfect type of family. Is it going to be early twenties? Are they going to be single parents? Are they going to be you know dual income family? Are they going to be late twenties, early thirties, early forties? Kind of break it down into a certain criteria of what type of families you looking to take care of and provide services to you know what kind of income are they bringing in? Are they using you know how many mothers are working nowadays? So, there are so many things to take into consideration. Also, do research of other childcare centers in your area to see what they charging? What they're capacity rate is? Do they long waiting list? Are they enough centers compared to you know how many children are in the neighborhood? Are there new developments going up? You know so there's a wide variety of things you can look into in figuring out your market and how to market to your certain you know type of families so definitely just look into actually what it is that you're trying to you know what type of families you're trying to deliver to and you know just sit down write a list of things and it'll help you go from there. So, just you know make sure that you get that perfect image family and go from there.


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