About Kellogg's Direct Stock Purchase Program

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The Kellogg's direct stock purchase program requires a $10 setup fee and a minimum investment of $50. Kellogg's direct investors are not allow to invest more than $100,000 in one year. Find out how investing in Kellogg's will often yield consistent returns with information from a personal financial adviser in this free video on stocks and investments.

Part of the Video Series: Stock Market Investing Tips
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Video Transcript

Hi, I'm Roger Groh. I'm here this morning to talk about Kellogg's Corn Flakes. We've all seen them at the grocery store and they are a staple of homes around the world. What a franchise. Kellogg's makes many more products other than cornflakes. You can actually participate in the growth of Kellogg's by owning stock in their business. You can buy stock from your broker whether it's a full service brokerage firm or a discount firm. Or you can actually buy stock from Kellogg's through a program they have called the direct stock purchase program. Theirs is a little bit different from others. They have a ten dollar set up fee. You can initially invest a minimum of fifty dollars and you can't put more than a hundred thousand dollars in, in any one year. Now, they may lift that limit next year, but for this year, it's a hundred thousand dollars. The advantage in beginning to enter a program like that is you buy consistently over a long period of time, and as a result, accumulate very large positions in companies that are likely to increase both unit sales and net income over long periods of time. Now, when things get tough, you're probably going to keep buying cereal because it's cheap and it's reasonably healthy. You may not buy a TV, but your going to buy cornflakes. So they tend to do well during good times and bad and you can go to Kellogg's.com, ten bucks to sign up, a hundred thousand dollars max per year. And that's how you can buy direct from Kellogg's.


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