About Hallmark Direct Stock Purchase Plans

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Because Hallmark is a private company, it is impossible to buy direct stock purchase plans. Find out more about the Hallmark company and its domination over the card industry with information from a personal financial adviser in this free video on Hallmark.

Part of the Video Series: Stock Market Investing Tips
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Video Transcript

Hi, I'm Roger Groh. Today we're here to talk about Hallmark greeting cards. We've all seen them. Whether you're... it's your mom's birthday, your daughter's birthday, your son's birthday, your friend's birthday, it's a holiday, whatever. And you go to buy a card when you go to the gift counter you're going to see Hallmark. They dominate in that space. We, for one would be very interested in owning stock in a franchise. And that's really what it is. It's a franchise of that magnitude. Unfortunately, it's also very cash rich for the owners of Hallmark, and it is a private company. And therefore we can't buy stock in it. I'm so frustrated. Hallmark's private. There is no stock direct ownership plan, and we're going to have to wait for them to go public in order to have an equity interest in their business. I'm Roger Groh and that's a little bit about Hallmark's direct stock purchase plan.


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