Promotional Ideas for a Bar

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Promotional ideas for a bar include having drink specials every night of the week, hosting events like open mic nights, contests and comedy nights, and using creativity to keep people coming back. Promote a bar to become the new favorite spot in town with advice from a nightclub manager in this free video on starting a business.

Part of the Video Series: Bar & Restaurant Business
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Video Transcript

In regards to promotional ideas for a bar, there's various avenues you could...you could take. There's a...you have drink specials, you have to ask about, I don't know if different states have different rules, but there's happy hours. You could do drink specials. Here's a few promotion ideas you could consider. You could try drink specials every night of the week. Perhaps maybe on on a Sundays, you could have like two dollar Bloody Mary's. You could have different events. You could have comedians come in. You could have open mics. You could have contests. You could have raffles. You could have give aways. You could even just get creative. You can even have like if a person comes in wearing like a red sweater, he gets a free shot. Anything to get, you know, get the crowd into it. So when it comes to promotional ideas, the key word is promote. You want to promote your bar. You want to come up with fresh new concepts. You gotta keep it, gotta keep everything going, so here's an idea. Feel free to use it...twenty-five cent drafts until somebody goes in the bathroom. For every time someone goes to the bathroom, the beer goes up a quarter. You could run that for like a two hour time frame and then just work out like your regular beer specials after that. You could do drink specials every other week. A good one would be Sunday Bloody Mary's for two-fifty, err, two dollars, two-fifty, one-fifty, it's up to you. And those are just a few promotional ideas that you can consider while when it comes to running a bar or night club.

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