How to Become an Alcohol Promoter

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Becoming an alcohol promoter begins by focusing on promotional materials, advertising along with local alcohol distributors and organizing free events, such as wine tastings, liquor tastings and giveaways. Get in the alcohol promotion industry with advice from a nightclub manager in this free video on starting a business.

Part of the Video Series: Bar & Restaurant Business
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Video Transcript

If you want to become an alcohol promoter, here's a couple of things to think about. You...one key thing you want to focus on is the promotional materials -- that would be your banners, neon signs -- that's a...that's a good one -- beer koozies, ball caps. Another idea would be to get in contact with your local alcohol distributor and ask about co-op advertising, which simply means they'll pay for a portion of your advertising if you put their logo on, like, let's say, a commercial or a newspaper ad or a magazine. So if you have a bar or a restaurant that you're trying to promote, a couple ideas would be if you're promoting wine, you can have a free wine tasting. If you're promoting a certain new liquor on the market, you can have free shots. You can have a two-for-one special on beers. And giveaways are always a good promotional tool because, hey, everybody likes free stuff. So those are just a couple ideas in how to become an alcohol promoter.

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