How to Write a Sponsorship Proposal

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To write a sponsorship proposal, relate the organization's mission with the vision of the potential sponsor to peak interest, be specific about what is needed and illustrate how the sponsor will be credited. Win over potential sponsors in a sponsorship proposal with instruction from a writing teacher in this free video on writing.

Part of the Video Series: Writing Tips
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Video Transcript

Hi, I'm Laura from, and I'm going to talk about how to write a sponsorship proposal. One important thing to keep in mind when you're trying to interest someone in sponsoring your event or your organization's event, is that you want to align your organization's mission with the mission of the potential sponsor. So any ways that you can draw similarities between what you're trying to achieve and some of their mission is really helpful. So for example if you're appealing to a bank who has a mission of supporting the arts in your community, and you're an arts organization, you just make the case that you're a perfect fit. You're doing what they want to do, so by supporting you--by sponsoring you--you're doing the work of achieving their mission and all they have to do is give you the money. So make your case, draw similarities, say "We like you, want to achieve this," and then give them specifics about how they can help. Give them some levels. For example, "we'd like ten thousand dollars to fund bleachers and parking attendants," or whatever it is. Make sure that you are really specific about how much you want from them and what you're going to do with the money. Also include ways that you're going to recognize them as a sponsor. Will you print their name in the program? Will you include their name on your tickets? Will they be recognized in any media kits that you send out? Whatever it is, be sure that it's very clear and give them... start with the highest level, of course, that you would love to get from them, and then give them some options if that's too much, if that doesn't fit into their range. So give them a couple different levels for how they can support you... your sponsorship levels. Most of all, again, you want to align with their mission and give them some specific information. Those are some ideas about how to write a sponsorship proposal.


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