About Retail Stocks

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Retail stocks could refer to stocks that are shares of different retailers, or it could refer to stocks that are bought from retail brokerages. Visit a retail store before buying retail stocks with help from a portfolio manager in this free video on personal finance and money management.

Part of the Video Series: Stocks & Bonds
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Video Transcript

So what are retail stocks? Retail stocks could be referring to two things: one, stocks that are shares of different retailers, you know major department stores, retail outlets that you frequent. The other thing people sometimes call retail stocks, or refer to retail stocks when they're talking about stock that they bought from a retail brokerage. And those could be stocks of anything- a manufacturer, a retail outlet, could be a food service company, could be anything. But retail stocks generally, in the industry, refer to department stores and some of the major retail outlets that you're familiar with that you see every day. And if you are looking to pick a stock from a major retailer, what you might consider is actually visiting the store. If it's something that you know, that's a common thing to do. Invest in the things that you know about. So visit the store, see how they look. Do they look like they're doing a lot of business? Does it look like a profitable operation? That's a very basic way to go through and look at a retail stock, but also talking with someone who is a licensed broker will be able to help you further that decision.

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