How to Write an Executive Summary

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To write an executive summary, outline most of the sections of the business plan to illustrate the finances, marketing, goals and business model. Write an executive summary to map out the main business goals with advice from a business owner in this free video on business.

Part of the Video Series: Business Management
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Video Transcript

Hi, my name is John Niemira and I'm here on the Salt Lake City Campus of Steven Henagar College. I want to talk to you today about writing an executive summary. An executive summary is usually written for your business. Executive summary talks about the main basic details of business. It's a mini-business plan, we'll say. It summarizes most all sections of the business plan. It talks in detail about the financials, about who is running your operation, who your customer base is, what you're doing for marketing, what you have for goals, how you wish to obtain those goals, what you have for a plan to obtain those goals, in a summary type of setting rather than detailing it out like a business plan, an executive summary wants a summary of the overall business status, how you are doing and how you're getting to the next step of your business. For any more information on this topic, or any other business topic, you can contact me directly at my e-mail: j n i e m i r a at


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