What Does a Publicity Agent Do?

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A publicity agent helps a business or client get free publicity through connections and networking. Help different businesses and clients get on television or in magazines with tips from a PR agent in this free video on public relations.

Part of the Video Series: Public Relations
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Video Transcript

I'm Glenn Selig, President of Selig Multimedia, and founder of the Publicity Agency. What do publicity agents do? It's a really good question. Think of it like this, actors have agents, people like that have agents, right? so why shouldn't a business have an agent? Why shouldn't somebody who's an expert in the field, have an agent? Those people, instead of dealing with the movie studios and people like that, they're working with newspapers and magazines, and TV people, trying to get their clients onto TV or into the newspapers, or into magazines. They act as a go between, and part of the trick here, is figuring out a way to get your client, a publicity agent is trying to get their client into one of those mediums, and in order to get some free publicity, so you pay a publicity agent for the connections that, that person might have to some of the networks. Perhaps you want to be on the Today Show, or Good Morning America. If it's a good publicity agent, that person has really good connections, and you know as well as I do, part of what any business is involved, is who you know, so now you have a little bit of a sense of what a publicity agent does. I'm Glenn Selig, President of Selig Multimedia.

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