How to Do Marketing Research

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Market research can be performed by visiting local libraries or visiting the Internet. Discover how to be slow and complete when doing marketing research with help from a college business instructor in this free video on marketing strategies and plans.

Part of the Video Series: Marketing Strategies
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Video Transcript

Hi my name is John Niemira and I'm here at the campus of Salt Lake City at the Steven Henager College and I want to talk to you about doing a little bit of on line market research. It is a process that you have to be careful with but you start on line, you use your local libraries, there are several websites on line for market research. You can go to your msn's, your Lycos, your Googles, find out who your potential customers are first, who you are looking to address as your customer, find out what the market is out there, what currently exists and what you need to to do address those customers. There are several good websites, some really good books at the library, some of the local colleges also may be able to help you like Steven Henager in doing your market research for your business. Be careful, do it slow, be complete and good luck with the process. For any more information on this topic or any other business topics you can contact me directly at my e-mail, jniemira@gmail.com.

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