Marketing to Women

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Part of the video series: Marketing Strategies

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Summary: When marketing a product or service to women, it's important to consider what demographics a product or service is going to target. Learn how to use a test group to help with marketing with help from a college business instructor in this free video on marketing strategies and plans.

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By John Niemira
eHow Presenter

John Niemira is a professor of business at Stevens-Henager College in Salt Lake City, Utah.read more

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"Hi, I'm John Niemira here at the Salt Lake City campus in Salt Lake City, Utah at the Steven Henager College. I want to talk to you today briefly about marketing to women. Marketing to women is not a tough process but you just got to be careful with your audience. That your product and your marketing plan is directed toward that audience. First of all, develop a good marketing plan that knows where you're going with it and what you're doing with it and who you want to direct it at. Secondly you want to know with your product specific, which women are you trying to market to. With the demographics, with their age, with race, what they want, what their economic status is. That sort of thing. And I would take - try to develop a test group. Get a selected group of women together so you can introduce your product, develop a survey for that test group. Show the product, let them use the product, let them comment in your survey what did they like, what didn't they like, what would they like to have changed. Do that as many times as you can obviously before you introduce your product to the market, to the general market. And then go ahead with your marketing plan, introduce it. For any more information on this topic or any other business topic, you can contact me directly at my email jniemira@gmail.com."

eHow Article: Marketing to Women