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How to Market a Product

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Part of the video series: Marketing Strategies

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Summary: Marketing a product involves identifying a target audience, determining how to market the product and actively advertising the product. Learn about advertising through Websites, TV and radio with help from a college business instructor in this free video on marketing strategies and plans.

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By John Niemira
eHow Presenter

John Niemira is a professor of business at Stevens-Henager College in Salt Lake City, Utah.read more

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"My name is John Niemira and I'm here at the Salt Lake City campus of Steven Henager College. And I wanted to talk to you a little bit today about promoting a product. Promoting a product can be a complicated process but I want to try to make it easy for you today. First get to know your customer base. Who are you going to sell your product to, where is it going, who is your market and what is your market? Secondly, you got to find a way you're going to get it out to that market. Start online, develop yourself a website, promote yourself online in several different modes online. There are Google, MSN, Yahoo, several different websites, good websites that you can get out there. You can get banners put on, websites to put on. Show your product, show what you have or your service. Secondly depending on your budget of course, is newspaper, television, radio, yellow pages, that sort of mode. And your third mode would simply be you to get out and promote it yourself. Go to where your customer base is, community organizations, churches, groups. For any more information on this topic or any other business topic you can contact me directly at my email jniemira@gmail.com."

eHow Article: How to Market a Product