Promoting a Product

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There are many ways to promote a product, including online advertisements, the personal market and other media, such as newspapers and radio ads. Learn how to develop contacts in a given area with help from a college business instructor in this free video on marketing strategies and plans.

Part of the Video Series: Marketing Strategies
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Video Transcript

Hi, My name is John Niemira, and I'm here on the campus of Steven Henager College in Salt Lake City, Utah. I wanted to talk to you briefly about promoting your product. Promotion of a product can be done several different ways. The first fastest and easiest way is probably online. Developing yourself a website, getting online and doing some research, advertising through some of the free websites - Lycos, MSN, Google -- they also have advertising links on there, depending on your budget, of course. Secondly, your product may want to go into the newspaper, TV ads, radio ads, yellow pages, fliers, billboards, that sort of market, depending on your budget, of course. Third is the personal market. Go out yourself, visit your community, see people in your community, organizations. Develop contacts in your area. It's legwork, but it's free legwork for you. For any more information on this topic or any other business topic, you can contact me directly at my email: jniemira@gmail.com.

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