Creating a Marketing Plan

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The creation of a marketing plan involves deciding who a product or service will be sold to, where the product or service is going and the process that is needed to take it there. Learn about advertising as part of a marketing plan with help from a college business instructor in this free video on marketing strategies and plans.

Part of the Video Series: Marketing Strategies
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Video Transcript

Hi, my name is John Niemira and I'm here at the Steven Henager College in Salt Lake City, Utah. And I want to talk to you very briefly today about creating a marketing plan. Marketing plan is part of your business plan. How are you actually going to create that marketing plan? First of all you're going to need to decide who you're marketing to. Who are you going to sell your product or your service to? Where is it going to go and the process that you're going to need to take to get you there? Are you going to use one of the three major modes of media? Are you going to advertise on television, radio, newspapers, Yellow Pages, billboards? Will you go on line and you develop a website? They need to know will you advertise in two different modes on line, search engines and what will work best for you depending on your budget. I think the budget's the biggest factor in all of your marketing plans. Creating it is putting it down on paper, giving it objectives with time lines, who will do the work, when the work will get done, how much it will cost you. For any more information on this topic or any other business topic you can contact me directly at my email,


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