Writing a Marketing Plan

Series Summary

It doesn't matter how good a product or service is; without the proper marketing plan, it is likely doomed to fail. Marketing is a complex process of planning how to appeal to buyers. Using the four P's (product, price, place and promotion), individuals use creativity to interact with buyers, which is no simple task. It takes a great deal of study, especially in the social sciences, to appeal to a particular group. Focusing on psychology, sociology, economics and anthropology, marketers interpret modern culture. In this free video series, a college business instructor provides information on marketing and advertising a product or business. Find out how to write a marketing plan, how to market a new product and how to promote a business. Learn about advertising on Lycos, advertising a home business for free and how to market to women. Improve business with these marketing strategies an advertising tips.

Video Transcript

"Hi, my name is John Niemira, I'm an instructor here at the Steven Henager College here in Salt Lake City. I wanted to talk to you today briefly about writing a marketing plan. It's a piece of your business plan, any business, new business, acquiring a business, or reestablishing and trying to get some funds for your business. You're going to need to develop a business plan and a marketing plan. Marketing plan is one piece of the business plan. A marketing plan is going to detail who your potential customers are, who you're going to sell to, your product or your service. It's going to entail how you will market your business, whether you do it online, or you do it personally, or you do it through the media. When I say the media, I mean will you advertise newspapers, billboards, radio, television, anyone of those modes. Online you're going to develop a website, will you be advertising in maybe some of the well known search engines. And, the personal touch is how are you going to advertise in your community, how are you going to let your local customers know what you're providing for a service. Marketing plan can be a very complicated process, get online, learn about it and you could also get some help from a professional if necessary. For any more information on this topic, or any other business topic, you can contact me directly at my email jniemira@gmail.com."