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Acquiring a Business

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From Quick Guide: Small Business Law Explained

Summary: The acquisition of a business can be done by way of a startup, through buying an existing business or by buying a franchise. Check the books and numbers before buying an existing business with advice from a college business instructor in this free video on business planning.

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By John Niemira
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John Niemira is a professor of business at Stevens-Henager College in Salt Lake City, Utah.read more

Series Summary

It doesn't matter how good a product or service is; without the proper marketing plan, it is likely doomed to fail. Marketing is a complex process of planning how to appeal to buyers. Using the four P's (product, price, place and promotion), individuals use creativity to interact with buyers, which is no simple task. It takes a great deal of study, especially in the social sciences, to appeal to a particular group. Focusing on psychology, sociology, economics and anthropology, marketers interpret modern culture. In this free video series, a college business instructor provides answers to common problems faced by people who wish to start a business or take over an existing business. Find out how to apply for a business license, how to find a business partner and how to get a business name. Learn about becoming the sole proprietor of a business, protecting business ideas and finding a franchise, as well.

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Video Transcript

"Hello, my name is John Niemira and I'm here from Steven Henager's College in Salt Lake City, Utah. Let me talk to you about acquiring a business today; a little bit about my background and my Bachelors and my Masters degree in Business Administration. And I'm here to tell you a little bit acquiring a business. I've had my own business for the last at about eighteen years and I have owned franchises and I have done startup business. There's a couple different ways you can go in acquiring a business. You can start one as they call them, a start out from nothing, with a new location; whether you get it online or a home business. You could buy an existing business. One that's been established for awhile and has some history to it; or you may even want to buy a franchise. I have tried each. I have founded a franchise. It's, it's a good way to go in the sense that it gives you a background; it gives you a company that stand behind you. If you're buying an existing business, best to check the books, the numbers. Make sure that they are what they say and you're getting what you pay for. For anymore information on this topic or any other business topic, you can contact me directly at my email jniemira@gmail.com"

eHow Article: Acquiring a Business

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