Promoting Sponsors in a Charity Golf Tournament

Video Transcript

"Hi! I'm Susie on behalf of Expert Village. This is part 2 of how to create great sponsorships for your golf tournament. Let's look at some more perks you can offer potential sponsors. Now, if you give yourself enough planning time, you can actually contact local newspapers, magazines, and billboards to get advertisement space donated. Not only can you use this to promote your event, but to promote the sponsors as well. Another great idea, offer your sponsors playing positions in the actual tournament in foursomes, or twosomes, and be sure to include lunch as well. A great opportunity for the company to send out a few fellows to have a good time and of course, to be recognized for participating in the event itself. Also, if you're going to do a postcard mailing, you can actually offer sponsors ad space on the postcards. Again, it's all about giving back and promoting the sponsors in exchange for their financial sponsorship. Finally, you can utilize LeaderBoard Tournament Systems to give a lot more significant exposure to your sponsors. This might be ads on the LeaderBoard or if the company has a 30-second commercial, you can show that on the LeaderBoard during the actual lunch program. Again, happy sponsors are sure to come back year after year after year. One final word, be sure and recognize in kind sponsors as well. Those that might donate beverages or prizes, even a company that donates the program itself. It's all about recognizing their sponsors for their participation. Check out other tips on producing a charity golf tournament at expertvillage.com."