Hi, I'm Amelia and on behalf of Expert Village, I'll be talking to you about understanding the laws of hair color. I'm going to discuss the differences between box color, and professional color. When you go into the drugstore and you're looking at an entire wall of box color, you really kind of need to know what you're about to get yourself into. Box color is not just a simple matter of just picking it up and putting it on your head, and that's what you're going to look like. You really do need to study what this is. You need to look at the swatch that's below it, and you need to truly follow the directions that are on the box. Box color will really only lift your hair maybe two levels. If you want anything different, and what I mean by two levels is again, you know, if you're here, and you're wanting to go here, this is not going to do it. You need to go to the salon for that. However if you're here, and you're wanting to go here, then this will be fine. And again, you'll want to look at what's on here, and on the back they'll have a nice little thing for you to look at, your current hair color, and then it will give you an example of what it may look like. No guarantees involved. But if you're only going to be going one or two levels, then this is the way to go. Permanent hair color, or hair color that you can get at a beauty supply store is a developer, which is usually dedicated to that line, so it will have the same brand, and the box of color. Sometimes it's a box, sometimes it's a bottle. It depends on the consistency. If you want more of a creme base, then you're going to go with more of a box. If you want a liquidy base that you're going to use with a bottle, then you'll want a liquid. The advantage of using a more professional color is that if you want to go more high in your levels, if you want to go lighter, then you can choose your volume of developer. So the higher the volume of developer, the more lift you're going to get. In other words the more lightness you're going to get. So for example if you're a level six, which is right here, and you want to be a level nine, you would go to the store and your would look for a level nine in the box color. You'd look at the swatch, you'd kind of figure out what you wanted to be, if you wanted to be a warm base or a cool base, and then you would choose your developer. And that is, it's very simple, six, one, two, three, that's three levels of lift. So you would go with a thirty volume of developer. And then you would mix them in the ratio that the manufacturer states.
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